Welcome to The ABWA Oceanside Charter Chapter

February 28, 2023

Catherine Wright, Founder & CEO of Indigo Strategic Consulting

Increase Your Marketing Impact

In today’s world, there are many choices on how to market your company, but there isn’t enough time to do them all. You don’t need another social media account, video, or blog – you need a strategy.

Catherine will share her insights into how to create a strategic marketing plan to increase your marketing impact and develop an ecosystem that works together to consistently connect with your customers. 

Catherine Wright, founder and CEO of Indigo Strategic Consulting, provides strategic marketing and communications expertise for clients facing significant business transformation, including launching new products, growing through mergers or acquisitions, or leading employees through significant change.

Prior to founding Indigo, Catherine served as senior director, communications, at the corporate headquarters of a Fortune 200 company, where she held a variety of leadership roles. She led the communications team for two multi-billion dollar acquisitions, and also managed the launch of a new website, harmonization of tradeshows, and the launch of a new employee intranet.

Catherine started her career as a mechanical engineer designing deployable reflectors for space. From there, she moved into roles of increasing responsibility including project engineering, engineering management, business analyst, business development manager, and senior marketing manager.

Catherine earned a bachelor’s degree in aerospace engineering from the Georgia Institute of Technology and her MBA from the University of Florida.  She currently serves as a Mentor in Residence for the Daniel Guggenheim School of Aerospace Engineering at Georgia Tech.